But the company has found salvation in China’s booming market for telecom gear. Once one of the world’s leading networking hardware firms, 3Com has faded in recent years, falling far behind rivals like Cisco Systems Inc. “Bob’s bicultural background, extensive business experience in Asia, and fluency in Mandarin and English offer a rare set of skills that can bridge Chinese and western organizations,” said 3Com’s board chairman, Eric Benhamou.
Mao, former president of China operations for Nortel Networks, a Canadian telecom vendor, is a US citizen and a graduate of the Massachusetts Institute of Technology and Cornell University. “We have the opportunity to bring in two very experienced and talented individuals who the board believes are well equipped to lead 3Com forward,” said 3Com spokesman Kevin Flanagan, “particularly when it comes to maximizing the success of our already successful China operation.”
Robert Mao SM ’72, previously 3Com’s executive vice president of corporate development, replaces outgoing chief executive and president Edgar Masri.įormer 3Com executive Ronald Sege, who left the company a decade ago, will serve as president and chief operating officer, a job that will remain in the United States. is based in Marlborough, Mass.īut the announcement that its new chief executive will be based in Hong Kong leaves no doubt the company’s future is in China. Telecommunications equipment maker 3Com Corp. News 3Com Corporation’s New CEO Signals Change in Focus to the Chinese Market By Hiawatha Bray May.
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